Marketing that delivers.
Performance marketing engineered around measurable revenue, not vanity metrics.
Marketing spend is easy to justify and hard to verify. Clovai runs SEO, PPC and Google Ads, Facebook and LinkedIn Ads and email marketing on top of an analytics setup built first — so the question of which channel produced a given sale has an answer rather than an argument.
Analytics comes before spend for a reason. Conversion optimisation on traffic you already have is usually the cheapest lever available: the same visitors converting better costs nothing extra, and it raises the ceiling on every channel you add afterwards.
The channel mix follows the buying cycle. Long, considered purchases reward SEO and email, where the payoff compounds. Immediate demand rewards paid search, where you can buy the intent outright. Most businesses need both eventually, but rarely in equal measure and rarely at the same time.
Why teams choose Clovai
- Measurement before spendTracking and attribution are set up first, because spend without measurement produces opinions rather than decisions.
- Conversion before acquisitionImproving the rate on traffic you already pay for is cheaper than buying more of it, and it makes every later channel worth more.
- One team across channelsSEO, paid, email and analytics handled together, so the channels stop competing for credit and start being compared honestly.
- Reported in outcomesCost saved, time recovered and revenue created — the metrics a spend decision actually turns on.
What's included
A full toolkit of marketing capabilities, delivered and integrated for you.
Frequently asked questions
How long before SEO shows results?+
Months, not weeks — new pages have to be crawled, indexed and then earn their position. Paid search is the channel to use when the answer is needed sooner; the two are usually run together for that reason.
Can you work with our existing ad accounts?+
Yes. Keeping the account keeps its history, which is worth more than a clean start in almost every case.
What if our tracking is already broken?+
Then that gets fixed before anything else, because every number after it depends on it. It's common, and it's usually why previous reporting never agreed with the CRM.
How do you decide the budget split?+
By where the demand already is and what the buying cycle looks like. The split is revisited on evidence rather than fixed at the start.
Ready to put marketing to work?
Tell us your goals and we'll show you exactly where this creates measurable value.
Start your project